Être – Built for everyday movement
We helped Être launch a premium activewear brand with a complete ecommerce system - from strategy and design to growth and automation
Industry
Activewear / Ecommerce
Scope
Brand launch & growth infrastructure
Timeline
Launch → Ongoing
Services
Shopify, ads, analytics, automation
The context
Être started with an idea: build activewear people would actually live in. Not loud fitness apparel. Not trend-driven drops. Simple, wearable pieces designed for everyday movement.
The challenge wasn’t just launching a store. It was building a brand capable of competing from day one - visually, operationally, and commercially.
From strategy and positioning to Shopify infrastructure and paid acquisition, the goal was to create a system ready to scale.
What we built
Brand foundation
We translated an early-stage idea into a complete ecommerce brand system positioning, visual direction, structure, and launch strategy included.
The minimalist direction wasn’t aesthetic for the sake of aesthetics.
It reflected the product itself: wearable, calm, everyday, intentional.
Shopify infrastructure
We designed and developed a Shopify store focused on clarity, mobile performance, and conversion.
Every page was structured to reduce friction and support fast purchase decisions without overwhelming the customer experience.
- Shopify development
- Mobile-first UX
- Conversion-focused product pages
- Bundles and upsell flows
- Performance optimization
Growth systems
The store was launched with growth infrastructure already in place not added later.
From tracking and attribution to retention flows and paid acquisition, the system was built to support aggressive scaling from the beginning.
- Meta Pixel + TikTok Pixel
- GA4 analytics setup
- Abandoned email automation
- Cross-sell and upsell systems
- Performance tracking dashboard
Operational automation
Ecommerce growth breaks quickly when operations stay manual.
To remove operational bottlenecks, we integrated automated fiscalization and fulfillment workflows, directly into the store infrastructure.
Every order is automatically:
- transferred to the fulfillment center
- prepared for shipping
- fiscalized through Fisko
- delivered to the customer with no manual processing
The result is a system that allows the brand to focus on product, inventory, and growth not operational admin.
The outcome
Successful launch
Être launched with more than a storefront. The brand launched with a complete ecommerce operating system.
Built to scale
From acquisition and retention to fulfillment and analytics, every layer was designed to support long-term growth from day one.
Ongoing partners
We continue working with Être as an ongoing growth and performance partner across all key channels.
Selected capabilities
Shopify development
Ecommerce launch strategy
Meta & Google advertisings
Conversion optimization
Analytics infrastructure
Retention flows
Operational automation
Fulfillment integration
Fiscalization system
Growth consulting
Performance tracking
Ongoing growth partnership