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Thoughts on what's happening in the world of digital marketing.

(01) — Featured
FeaturedAI visibility · 4 min read · 18.06.2026.

Audit checklist: is your website ready for the AI era?

Five key checks before you invest in new campaigns — is your foundation ready for AI systems to find, understand and recommend you.

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(02) — All articles
5 min read · 10.06.2026.

What is AI visibility and why it matters more than SEO rank?

6 min read · 02.06.2026.

How to prepare your Shopify store for ChatGPT recommendations

4 min read · 24.05.2026.

Schema markup: the language you speak to search engines

7 min read · 15.05.2026.

From clicks to decisions: content that AI cites

5 min read · 06.05.2026.

GEO: optimizing for generative answers

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