Être
We helped Être launch a premium activewear brand through a complete e-commerce system - from strategy and design to growth, automation and operations.
A brand ready for market from day one.
Être started with an idea: build activewear people would actually live in. Not loud fitness apparel. Not trend-driven drops. Simple, wearable pieces designed for everyday movement. The challenge wasn’t just launching a store. It was building a brand capable of competing from day one - visually, operationally, and commercially. From strategy and positioning to Shopify infrastructure and paid acquisition, the goal was to create a system ready to scale.
Brand foundations
We translated an early-stage idea into a complete ecommerce brand system - positioning, visual direction, structure, and launch strategy included. The minimalist direction wasn’t aesthetic for the sake of aesthetics. It reflected the product itself: wearable, calm, everyday, intentional.
- Positioning
- Visual direction
- Structure and launch strategy
Shopify infrastructure
We designed and developed a Shopify store focused on clarity, mobile performance, and conversion. Every page was structured to reduce friction and support fast purchase decisions without overwhelming the customer experience.
- Shopify development
- Mobile-first korisničko iskustvo
- Conversion-focused product pages
- Bundle and upsell flows
- Perofrmance optimization
Growth systems
The store was launched with growth infrastructure already in place - not added later. From tracking and attribution to retention flows and paid acquisition, the system was built to support aggressive scaling from the beginning.
- Meta and TikTok Pixel
- Google Analytics 4 setup
- Abandoned carts email automation
- Cross-sell and upsell systems
- Performance tracking dashboard
A system that works from day one.
A successful launch: Être launched with more than a storefront. The brand launched with a complete ecommerce operating system.
Ready to scale: From acquisition and retention to fulfillment and analytics, every layer was designed to support long-term growth from day one.
A long-term partnership: We continue working with Être as an ongoing growth and performance partner across all key channels.