WorkActivewear · E-commerce

Être

We helped Être launch a premium activewear brand through a complete e-commerce system — from strategy and design to growth, automation and operations.

IndustryActivewear / E-commerce
ScopeBrand launch and growth infrastructure
TimelineLaunch → ongoing partnership
ServicesShopify, advertising, analytics, automation
(01) — Context

A brand ready for market from day one.

Être started with the idea of functional clothing for everyday movement. The challenge was to build a brand that could compete visually, operationally and commercially from day one — and set up a system ready to scale.

(02) — What we built
01

Brand foundations

Positioning, visual identity, store structure and launch strategy in a minimalist system that reflects the product.

02

Shopify infrastructure

  • Shopify development
  • Mobile-first UX
  • Conversion pages
  • Bundle and upsell
  • Performance optimization
03

Growth systems

  • Meta and TikTok Pixel
  • GA4
  • Abandoned carts
  • Cross-sell and upsell
  • Performance dashboard
(03) — Results

A system that works from day one.

01

A successful launch — a complete operational e-commerce system from day one.

02

Ready to scale — acquisition, retention, logistics and analytics for sustainable growth.

03

A long-term partnership — ongoing work on growth, performance and development.

(04) — Key competencies
Shopify razvojStrategija lansiranjaMeta & Google AdsOptimizacija konverzijaAnalitikaRetencijaAutomatizacijaFulfillmentFiskalizacijaGrowth consulting
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